We played the spot once, and when it finished, Jobs said, “It sucks! I hate it! It’s advertising agency ****! I thought you were going to write something like ‘Dead Poets Society!’ This is crap!”
Clow said something like, “Well, I take it you don’t want to see it again.” And Steve continued to go on a rant about how we should get the writers from “Dead Poets Society” or some “real writers” to write something.